Government Regulation Essay

Government regulation in business today is vital because it attempts to create a level playing field for companies competing against one another and regulate honest business practices toward the consumers. It is important to for any business to understand how government regulation affects their industry and how they intend to run their company. Industrial regulation is the government regulation of an entire industry. The purpose of industry regulation is for a an entity to watch an industry’s prices and products to make sure that they do not create a monopoly or take advantage of consumers. There are basically two kinds of regulation, price regulation and social regulation. Price regulation is regulation directed towards industries that have tendencies that may produce a monopoly. The industries that price regulation agencies monitor are: the Federal Energy Regulatory Commission (FERC), which are basically responsible for monitoring gas and oil pipelines and other energy based industries; the Federal Communications Commission (FCC), who are supposed to regulate television, telephones, and other areas of communication; and the Securities and Exchange Commission (SEC), who regulates financial markets. Social regulation monitors the conditions where goods and services are produced, the safety of those items produced, as well how the production of those good might affect society. The industries that social regulation agencies are worried about are: the Food and Drug Administration (FDA), Environmental Protection Agency (EPA), and the Equal Employment Opportunity Commission (EEOC). The main purpose behind these organizations is; to stop monopolies from being formed and to control the pricing of the products or services because these industries have elements that may potentially create a monopoly. The affect that government industrial regulation has on the market will vary depending on several different variables such as how antitrust laws are interpreted, the administration enforcing the laws, taxation, and how strictly the laws are enforced. The purpose of the government regulation is to ensure monopolies aren’t formed and to make sure  that prices and products aren’t taking advantage of customers. They also want to make sure that oligopolies are not formed to make sure there is not too much power over pricing and also to promote fair and heal thy market competition. Depending how the laws are enforced will help decide how much of an impact there is to a certain market. The idea is to strive for equality and integrity in certain industries. Knowing how courts are interpreting antitrust laws and how they affect a firms specific industry is important to understand when making business decisions for a company along with knowing the boundaries for where regulatory agencies may consider a monopoly or oligopoly could potentially be formed by having too much control. Social regulation is served with monitoring the conditions under which goods and services are produced, the safety of the goods being produced, and any effects production may have on society. The social regulatory agencies are; the Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), and the Equal Employment Opportunity Commission (EEOC). Social regulation is different from pricing regulation because social regulation applies to almost all firms and is not designed for the specific purpose of stopping a monopoly. One example would be when the Occupational Safety and Health Administration (OSHA) decide to issue a requirement that all worke rs have periodic break from work, it would apply to all firms in the United States who are under OSHA’s control. On the other hand, pricing regulation would not. People who are opposed to social regulation believe that regulation carries a steep administrative cost and that those costs actually hurt consumers more than the regulation actually helps. They think this happens because the social regulation laws are often poorly written and very difficult to interpret or enforce. Those who back social regulation do agree with some of what the naysayers think but they believe that the benefits of social regulation are worth the high costs and that regulation just needs to be improved. They think that social regulation has made manufacturing a lot safer in the United States and reduced discrimination within the workplace. Both sides have valid arguments however to actually judge between these two views is very difficult because accurately figuring out the costs or benefits is pretty much impossible. (Colander 2010). A natural monopoly is an industry in which significant economies of scale make the existence of more than one firm inefficient. An  e xample of a natural monopoly is AT&T. Up until 1982; AT&T was what was called a regulated monopoly. It had the exclusive right to provide telephone service in the United States. AT&T controlled 90 percent of the telecommunications market: long-distance and local telephone service, and the production of telephones themselves as well as other communication equipment. AT&T was given this right because it was felt that economies of scale made supplying telephone service a natural monopoly. Telephone service required every house to be connected with lines. These lines had to be buried underground or strung overhead on poles so it didn’t make sense to have more than one company installing separate lines. The government also decided that telephone service should to be available to all everyone, even those who live in remote areas, where service costs more to provide. An unregulated company in a similar position probably would have practiced skimming, which in this case would have been to provide service to low-cost areas and avoiding high-cost areas. AT&T was allowed to continue as a monopoly but they were subject to regulatory control by the Federal Communi cations Commission. This government regulation was put in place in order to limit the company’s profit to a fair level and prevent AT&T from abusing its monopoly. AT&T’s business was also limited to telephone service. Under AT&T’s monopoly, phone service in the United States was the best and cheapest in the world at the time. Even if phone service was more expensive than it actually needed to be, most agreed that the system worked well. (Colander 2010). Antitrust policy is essentially the government’s policy towards the competitive process. The United States antitrust laws were put in place by both federal and state governments in order to regulate corporations. These policies intend to keep companies from becoming too large and stop them from fixing prices. These laws also attempt to give businesses an equal opportunity to compete in a market. There are four major parts of legislation that are known as the antitrust laws. In the United States these laws basically began with the Sherman Antitrust Act of 1890. The Sherman Antitrust Act stopped limits on competitive trade and made it illegal to form a monopoly. The nest next antitrust act was the Clayton Act, which was passed in 1914. The Clayton Act protects against mergers or acquisitions that would either greatly decrease competition or offer the threat of becoming a monopoly. Another major piece of legislation was the  Robinson-Patman Act from 1036, which made it illegal to practice price discrimination by allowing some businesses to purchase products at lower prices than other businesses. The last of the four pieces of legislations to the antitrust laws is the Federal Trade Commission (FTC), which was formed in 1914. The FTC was created to enforce the country’s antitrust laws. Many of the antitrust laws are not very specific and can be hard to interpret. The FTC’s job is to interpret the laws and enforce them. The three main regulatory commissions of social regulation are: the Food and Drug Administration, the Equal Employment Opportunity Commission, and the Occupational Safety and Health Administration. These three commissions watch over social regulation in different ways. The FDA stops drugs from being sold until there is enough information about the effects of the drug can be determined. The FDA often takes a long time to test and go through the approval process. They FDA can take up to five or even ten years to approve a drug and it is a very costly process. Because this is such a lengthy and expensive process it usually means higher priced drugs fo r consumers. The next commission to discuss is the EEOC. This is the commission that regulates discrimination in the workplace. The EEOC investigates discrimination complaints based on criteria such as: individual’s race, color, nationality, religion, sex, age, or disability. The final commission to look at is OSHA. OSHA is essentially responsible for regulating health and safety of workers within the workplace. The five primary federal regulatory commissions that govern social regulation are the Food and Drug Administration (FDA), The Equal Employment Opportunity (EEOC), the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency (EPA), and the Consumer Product Safety Commission (CPSC). The major functions of these agencies are to monitor the conditions under which goods and services are produced, the safety of those goods, and the side effects of production on society. Works Cited Colander, David C. Economics: Eighth Edition San Francisco: McGraw-Hill Irwin 2010.

Interior Designer: Barbara Barry

Interior design is professional practice that constitutes anything that is within a building: windows, finishes, lights and furnishings. These designs are development by interior designers to improve the beauty or taste of the building. There are various designers who are associated with interior designs and their relevant works are exemplary. One of these interior designers is Barbara Barry whose work has contributed to designing and inclusions to Hall of Fame and various awards. Personal life of Barbara Barry, her inclusion to Hall of Fame, her contribution to interior design are been analyzed.Additionally, her influence towards interior design is discussed. Personal Data of the Designer Barbara Barry was born in San Francisco, California to family that constituted of artists and painters. All the family members who were associated with painting and artistry taught her the values of designing. Originality of Business Her personal interest was born by her mother. Her mother believed that style and money were two different things. She acquired important attributes in design from the things that her mother was doing.For example, her mother used to paint her room in wonderful colors and named them for the type mood that they evoked. This made Barbara to learn in an early stage about the power that surrounded her and her emotions which she uses in her designing work until now. According to Barbara, color is the most effective stroke in designing and the lighting that is mostly preferred is lamplight that is filtered through a shade that is positioned at eye level. Study Institution Barbara Barry studied in her home town of San Francisco in 1985, when she attended the Academy of Art College.Academy of Art College has a reputation in producing artists and designers. After her parents knowledge on their daughter tastes in artistry and design decided to take her to this college. They knew that the collage will improve and monitor her artistry and design aspect. Type o f design She has a reputation of transforming homes of Hollywood’s celebrities and other power brokers through her unique style: casual elegance. In this style, she appreciates and reflects history which is a close attention for desire and comfort. She brings in the issue of a rural setting or traditional aspect of life to the designs that she greats.Through her knowledge in design, she has developed some products for Kallista. She used her knowledge of transitional design style to create the powder room. These collections constitute sleek and refined products which include faucet and lavatory, bath accessories and furniture that contained mirror and vanity. She uses different mediums which range from home furniture to carpets. She designs carpets for Tufenkian Tibetan Carpets, designs fabrics and furniture for Hickory Business Furniture (HBF) for Boyd Lighting she developed table lamps.Currently, she has introduced a crystal and flatware artwork into the market that comes in the general term of china ware. Her studio contains a diverse set of talents that she uses for designing process through the creation of sketches and water colors. In incorporating light, color, texture and design, she portrays her work like a breathing life in a room setting. Recently, Barbara Barry designer has created a line of wonderful home scents that have inspired by scents that are derived from her own home.The candles have been mad with assistance from Queen Laura, with scents from orange blossom, sandalwood and star jasmine for the sitting or living room. For bedroom, she has developed scents citrus zest that contains bits of vanilla. In addition, there are scents for other rooms that are within a building. Barbara has an understanding in living graciously in a scenario which constitutes tenacity, design acumen, and palpable passion. She designs arts that catch the eyes of residence and other people who access the different locations of a building.The finishes of the desi gns are beautiful, entice the eyes, and brings in a calming effect. Reason for being Interior Designer Barbara was inspired by other designers including Jean Frank, Albert Hadley, and artists like Modrian, Egon Shiele and Richard Deibenkon. Most of her liking to design industry is through the inspiration that she received from her mother who used to watch her mother while painting that her mother practiced at the beach. She has been inspired by her family members and the college that she went through.In the art collage, she was motivated into design business and additional teachings that she obtained from the birth place. Inducted to Hall of Fame She was awarded â€Å"Star of Design† that was because of her contribution to Interior Design in 1998 at Pacific design Center in the city of Los Angeles. She was awarded the award by the Interior Design Magazine. During the 1996, in High Point and in the International Home Furnishings Market some of her collection was introduced. Th is was a successful implementation and in the spring of 1997, other pieces were added into the collection.Behind the creations there was an elegant force which Barry integrated her post modern west Coast design and integrated with traditional design that is related to charms. She has received numerous honors and awards. Additionally, she has been included in the Architectural Digests (AD 100) which is an annual listing that constitutes the best architectures and designers all over the world. Moreover, she received the Designer of the year award which was awarded by the Traditional Home Magazine, Star of Design that was given by the West Week in Los Angeles and another award by the Interiors magazine which was called Best in Residential Design.In 2000, she was inducted to Hall of Fame due to her contributions to design work. Her contribution to design and artistry made her inducted to the Hall of Fame. Place of Work Barbara Barry has been ranked among the top prominent world talented designers. In fact, her name is a blend of livability and sophistication, the signature of Barbara Barry interior brings in an impression of a calm home that can be an escape place for the everyday hustle. She has worked for 10 years as a designer in Los Angeles and currently her design is found all over the world.Through her work, she has collaborated with various architects because the product that she designs has a relation to the landscape and landscape aspect. Wallace Neff estate is some landmark homes that she designed in California. All this development is traced back to 1985 when she started the Barbara Barry Incorporation which brought in interior design and later developed into commercial premises. The company has grown to embrace commercial, residential, textile, product design and furniture for various organizations. Some of her work is depicted in London Savoy Hotel, Brooks Brother, Eli Broad and Baccarat Crystal.Barbara Barry is a celebrated designer with designing as pects that range in furniture, buildings and scents. It contains sensual lines that create a luxury and elegance kind of lifestyle. Her designs concentrate on detail, orchestrated interiors in which forms a calm and tranquility in the room scenario. She has taste in colors and as a taste in certain hues, sea foam, and taupe and the relevant lines, textures and harmonizing patterns. Her designs begin from upholstery, water decanters to the minor details of linen folds, which generally are not overproduced.She developed her firm in 1985, focused in residential buildings, and later launched the Barbara Barry Home that was an accessory for private clients. She entered various licensing product design with other companies: McGuire, Baker, HBF, Tufenkian Rugs, Baccarat Crystal, and Boyd Lightning. Products that she produced included textiles, furniture, china and fixtures that have solidified her stance in terms of taste. All this revolves in a mix and match classicism that usually avoids trappings that are associated with nostalgia. Further more of late she as turned into contract design.This includes retail programs Brooks Brothers’ Manhattan flagship and spa in different locations. These creations highlight her talent through the design that is in the expensive floor plan and also such designs is evident in other designs such as art collectors that constitutes Eileen Norton and Peter. Works Cited Rehema, W. â€Å"Interior Designs Perspective: Barbara Barry. † Annals of Research 24. 3 (2008): 53 – 60 Dominic, Bradbury. American Designers at Home: Contemporary, Fusion and Classic Interiors. New York: Pavilion Publishers, 2004. pp. 123 – 128

Problem indicators of Avis Budget Group Assignment

Problem indicators of Avis Budget Group - Assignment Example The costs of operation of Avis Budget group rose by 3% as compared to set standards.   Currently, the company is planning to acquire Zipcar, Inc. Corporation. On January 2, the management announced that the company has entered into an agreement to acquire Zipcar, Inc., the world's leading car sharing network. Final transactions are expected to be completed in March or April 2013.  These acquisitions are expensive and risky to undertake. Further, the company requires additional finances to promptly and effectively integrate the businesses of Zipcar and Avis Budget Group. This has increased the costs of managing such risks and hiring professionals to effect the acquisition. Avis Budget Group participated in the introduction and assembly of the electric vehicle in the horn of Africa, and the enlightening to people about the importance of solar power than fuel power. They have rolled out a program that teaches the people of the efficiency factors in relation to climatic change and co nditions. The company has also seen the introduction of electric cars that use solar power instead of diesel or petrol (Myers 3). The company has joined hands with other companies that fight for healthier, green environment (Avis 2).   This movement requires heavy capital investment, which further shoots up costs of operation. Though costs of production are expected to increase, the company is promising to lower prices charged for transport services. If prices are lowered, income from investment activities will not cover the costs. Under normal business operations, increase in production costs is expected to be directly proportional to increase in prices. In contrast, the Avis Budget is planning to reduce charges. This may lead to the company incurring losses that may be irrecoverable in the short-run. Reduced market coverage by 4% Competition has increased consistently in the vehicle rental industry. The car renting companies are coming up every day. More investors are realizing that car rental business is a profitable business. Examples of competitors are Buick Enclaves, Chevrolet Cobalts. These investors have created unfair competition, which has negatively affected Avis Budget Group. Competition has also risen because the car rental industry is a free competitive market stucture. In order to curb this competition, Avis Budget Group will be forced to incur extra costs in advertising and other forms of promotional activities. Prevalent of stiff competition has caused the company lose some of its potential customers. Increased competition has caused this company to increase expenditures on after-sale services and enhancing the quality of its vehicles. Competition will also come from other forms of transport such as sea and air transport, which attract more customers. This will lead to reduced profits, reduced share price and increased losses (Kings 9). Therefore, competition in the vehicle re

How the Metropolol Works Essay Example | Topics and Well Written Essays - 750 words

How the Metropolol Works - Essay Example The essay "How the Metropolol Works" presents the overview of a medication form that is applied in the treatment of diseases and ailments affecting the cardiovascular system. The drug Metropolol can be administered in two forms which may result in instant response since it is injected directly into the blood and that which does not yield instant response in the body. The medical formulation can be used on it or in a mixture with other medicines in order to contain high blood pressure. It is further used in the treatment of angina which is a condition in which a patient experiences severe chest pain due to stress. The condition is heightened by a low flow of blood especially through the blood vessel situated in the heart. The medication increases the chances of survival after a person has experienced a heart attack. It is important to understand that Metropolol operates in the body by causing relaxation of the blood vessels as well as lowering the heart rate in order to improve the flow of blood. The medication can be used in the prevention of a migraine from starting or when it attacks. A migraine is defined as a recurrent and throbbing form of a headache that attacks only one side of the head which is usually accompanied by nausea as well as disturbed vision. Under higher dosage, the medication can lead to drowsiness, diarrhea, dizziness, unusual fatigue, difficulty in sleep, depression, the problem with vision as well as ataxia which is defined by a lack of proper coordination of the movements of the muscles.

Phases of a trial Essay Example | Topics and Well Written Essays - 500 words

Phases of a trial - Essay Example Based on the potential jurors’ responses to questioning, the judge can excuse them at this stage. In addition, using challenges ‘for cause’ and ‘peremptory challenges,’ both the prosecution and the defense may leave out some jurors at this stage. A judge can use a peremptory challenge to leave out a juror for any non-discriminatory cause. On the other hand, the judge can use a challenge for cause to leave out a juror who has proved that he/she cannot be truthfully objective in the decision of a case (â€Å"Trial† 1). Menard explains that the questioning process goes on until all parties’ attorneys become satisfied with the jury’s composition or exhausts all challenges that law permits. To make sure that there are enough jurors for deliberation, alternate jurors are essential. The judge decides when to excuse alternate jurors (9). After jury selection, the first dialogue at trial is in the form of two opening statements, one from the defense and the other from the prosecutor on government’s behalf. At this stage, no physical evidence is used and no witnesses testify. The prosecutor gives his/her opening statement first and in most cases, it is more detailed than that of the defense since the government has the ‘burden of proof’ as to the guilt of the defendant. In some cases, prior to making its opening statement, the defense may wait until the main case of the government comes to conclusion. During the opening statements, the prosecutor submits the case’s facts, from the perspective of the government, and takes the judges through the proof that the government will make. Additionally, the defense presents its own interpretation of the facts to the jury, and establishes the basis for the presentation of any legal defenses to the charged crime(s) and the rebuttal of key government evi dence (â€Å"Trial†

Home Land Security Research Paper Example | Topics and Well Written Essays - 1500 words

Home Land Security - Research Paper Example In terms of the security issues at port, the maritime transport act was introduced to provide more security in the ports and to decrease the case of smuggling and entry of terrorist. In road transport, the overall surveillance of the transport system increased considerably with implementation of technology to improve the security system. The transportation Security in USA has become matter of prime concern since the September, 11 attacks in the country. The US government dedicated their best efforts in increasing the security system of the country in every mode of transportation. As an initiative to make the transport system more secure, the Transportation Security Administration started operating under the US Department of Homeland Security. The primary objective of the agency was to provide safety and security to the traveling public based in the country so that any an incident like 9/11 does not occur again. Special task was assigned to develop policies to protect the overall transportation system in the country with a special focus on airport security and in the prevention of hijacking of aircrafts. The federal government also adopted special policies to look after the security issues in highways, roads, railways and in ports. Over the years the security in the transportation system have modified in a large exte nt to protect the common public. In the process of securing the transportation system the US government faced massive challenge in as providing security to hundreds of airports along with the sea ports and transit service proved to a daunting task. Much of the responsibility for strengthening the aviation system was assigned to the TSA which came into existence just after the massive attack on world trade center. TSA was engaged with the screening process of the passengers and the property. In the newly reformed security system in aviation, explosive

Employment law Coursework Example | Topics and Well Written Essays - 1750 words

Employment law - Coursework Example In the case of Davis and his company management, the decision to dismiss may appear malicious but it was meant to protect the reputation of that institutions. However, if an employee has been found in contravention of the laws governing their employment, they still have rights to fair trial and access to a lawyer. A free and fair disciplinary committee hears and determines the case based on evidence gathered1. In the event an employee feels that they were unfairly treated, they can seek assistant from their trade unions or employment tribunals. Petitioners are encouraged to ensure they exhaust all possible avenues of justice before filing their cases at the tribunals2. The latter take a long period before the hearing and making any determination of the case. The following discussion focuses on a case involving dismissal of Dave from his work under some controversial circumstances. The main aim is establish if he is qualified for any remedies if the employment tribal rules on his beha lf. Statement of the case The case involves a Dave who was a manager at the Pamper. He had been in the company for a period of more than 11 years. His dismissal occurred on 26 May 2012 under certain controversial circumstances. He had entered a shop to purchase some goods when he saw his friend. He left the queue while still holding the items but let the till assistant know about it. It is at that time that the store detective, acting on the perception that he was a thief, decided to arrest him. His case was dismissed immediately for lack of sufficient evidence. However, his employers did not take the matter lightly and therefore decided to constitute a disciplinary committee. After gathering information from the store detective and Janice who was Dave’s assistant, they dismissed him. Anomalies in the determinations of the case From the analysis of the case, there were various legal anomalies. Firstly, Dave was denied the right to a fair trial. He was denied permission to be represented by his lawyer. This is against the Article 6 of the constitution, which requires defendants be represented by such legal experts3. In R (Seymour-Smith) v Secretary of State for Employment case, the judge ruled in favour of the plaintiff. The dismissal was unfair due to discrimination against the plaintiff. Dave was also discriminated and treated unfairly by being denied right to an attorney. This was unfair for him from a legal point of view because he appeared overwhelmed. All other members were against him including the disciplinary committee, which relied on biased information. Secondly, the evidence was gathered in a hurry and was not analyzed to ensure it was reliable. Some of the witnesses such as Janice is said to have had some disagreements with Dave several times. It is therefore possible that her testimony was biased and malicious. She might have wished Dave away so that she could take over his position. It appears that the employers were determined to dismiss Dave. They were only focused on information that supported the fact that he had purposed to steal. However, this is unrealistic since he had never done that before, and his status at his job did not allow him to behave that way. These gross anomalies should form a basis for seeking redress to the employment tribunal4. Dave, should be free to file his petition immediately with the employment tr

A Comparative Analysis of Traditional Costing Method with ABC Costing Essay

A Comparative Analysis of Traditional Costing Method with ABC Costing Method - Essay Example (Charles T. Horngren p150) Manufacturing company only produced a few types and high quantities of products before, traditional costing method which focused on direct costs were much more important than the production overheads, traditional costing would be accurate before While the production structure has changed, the times demand that flexibility and love of change replaced absorption costing method in Manufacturing company. Our company is a Manufacturing company. The company has a processing system that is used to manufacture two products: Hinkels and Quirts. Cost drivers are the real factors that decide the cost incurred and the resource consumed. Unlike the traditional method plagued by inaccuracy in manufacturing overheads allocation, ABC need not adopt two-stage cost allocation process to figure out the each target cost, in order to achieve cost information accuracy. Therefore, ABC adopts multi activities to distribute costs. It demonstrates that choosing proper cost drivers i s the most important and key step. In practice the ABC system uses many drivers as allocation bases in the second stage of the cost allocation system whereas the traditional cost systems tend to use, at the most, two second-stage allocation bases. (Colin Drury, 2002, p298) II. ABC process: Activity-based costing has the following five steps: a. Identify the different activities performed by the business. b. Calculate the total cost of each activity over the financial period(cost pool) c. Identify a cost driver (i.e. a causation factor) for each activity. d. Calculate the cost driver rate(i.e. the average cost of one occurrence of the cost driver) e. Assign part of the cost each activity to different products based to the extent to which each product has caused the activity to occur (i.e.

Why does the United States have an inconsistent policy in the middle Essay - 2

Why does the United States have an inconsistent policy in the middle east - Essay Example It is argued that United States foreign policy should reflect the national values and the goals set up by the founding fathers of the U.S (Oren, pp.23).  The united states  have been on the receiving end towards its policies in the Middle East, a situation that has shifted from the last 200 years (Schuler, para.2). This paper  therefore  explores the reason for United States foreign policy inconsistency in the Middle East. Interest of United States in Middle East One of the reason the United States keep shifting goal post when it comes to foreign policy towards Middle East is that it has a legitimate interest in the region.  The presence of United States in Middle East commenced during the American civil war when the Ottoman Empire and the United States entered a treaty on trade and maritime law and this was merely to get oil from the region (Schuler, para.6).  The motive of foreign policy that was aimed at oil shipment and other trade suffered setbacks when there were ma jor shake ups in Saudi Arabia and Iran and this led to the shift of the policy to safeguard the interest of the United States.  The situation was further aggravated by the Iraq-Iran War which interfered with Gulf Shipment and this lead to changes in the foreign policy. The incoherent and inconsistent foreign policy towards Middle East is also a way of securing access to the region that has vital oil resources.  United States seeks to ensure a constant supply and open flow of oil and this has led formulation of foreign policy that supports corrupt and repressive royal family of Saudi Arabia who violate human rights in the country.  The need for open flow of oil also meant that United States up  to  1970s  supported  the corrupt and repressive shah of Iran (Kamrava, pp.198). This has led to the breeding of leaders that are not welcomed at home although United States strongly support them so as to accomplish its interest. The issue of balancing the national and domestic p olitical interest has also resulted in conflicting foreign policy in the Middle East. This has made it difficult for the United States government to formulate consistent policies towards the Middle East Region.  For example, due to the differences between the white house advisers and officials in the state department and pentagon led President Truman to formulate a reactive and inconsistent policy towards Palestine in 1947-1949 a situation that contributed to escalated tensions in United States relations with both Israel and the Arab Community (Hahn,pp.45).The level at which United States administrators have succeeded in safeguarding United States interest in the Middle East has  therefore  largely depended on the incumbent president. Securing Territorial Boundary in Middle East United States foreign policy has not been inconsistent in terms of maintaining the status quo of the Middle East territorial boundary (Oren, pp.35). This has led to support of other nations while sidel ining others.  For instance, there has  been  unqualified support for Israel with a view of maintaining the territorial boundary between Palestine and Israeli.  United States is offering economic and military assistance to Israeli and  these  incoherent policies  have created perceptions in the Middle East that is the main cause of injustices in the region.  Currently, majority of the Middle East countries view United States and Israel has  having  mutual interest or that Israel is a tool of United States foreign policy (Kamrava, pp.197). Global Superpower The position of United states globally especially after the Gulf war and the Cold war also led to the development of various foreign policies which were inconsistent and some of them generated anger and resentment in the Middle Ea

Why Might The Rapid Expansion Of Trade And Foreign Direct Investment Essay

Why Might The Rapid Expansion Of Trade And Foreign Direct Investment In The Asia Pacific Be The Main Driver Of Economic Change In The Asia Pacific - Essay Example FDI-induced trade is an important component of international business of the multinational companies. Kawai and Urata (2002) states that at the time of pre-crisis ‘miracle’ period, the percentage share foreign trade in the (GDP) gross domestic product was significantly higher for upcoming market economies in Asia Pacific than for other emerging economies in other parts of the globe. Generally, new developments have been experienced in the international economic activities of the Asia Pacific economies since 1980s. For example, between 1980 and 1977, the share of East Asia’s foreign trade in GDP increased at significantly greater rates. Currently, the region is more economically integrated with other parts of the world than with itself. Since FDI and trade are more of complementary to each other than substitutes, large inflows of FDI to Asia Pacific have increased the region’s participation in international trade. A combination of FDI and international trade has therefore become the main driver of economic change in the Asia Pacific. The rise in the levels of FDI in Asia Pacific can be attributed improved regional and global economic environment. For example, emergence of global markets and globally integrated production, accelerated technological change and existence of investment treaties between Asia Pacific and other countries. There are other reasons why the rapid expansion of trade and FDI in the Asia Pacific might be the main driver of economic change in the Asia Pacific. First, there has been reduced lending from commercial banks due to debt crisis. This has caused economies of the Asia Pacific to reform their investment policies so as to attract foreign capital. The economic changes can therefore be linked to economic benefits gained from FDI as an attractive alternative to loans from commercial bank. Moran (1998) observes that FDI is the most stable and strong source of external finance for countries that are developing in th e Pacific and Asian regions. In agreement with this, Rajan (2005) states that FDI is a source of supplementary capital that is productive. This therefore denotes that it is a scarce source of capital in terms of deep structural changes of an economy. Rajan (2004) and Nunnenkamp (2004) point out that FDI is an advanced form of international cooperation. It is therefore one of the most effective ways of integration and transforming a local/national economy into a global one. One of the major advantages of FDI is that it helps in facilitating economic development of the country where the investment is done. In other words, the host country. This scenario is mainly applicable for developing economies like that found among countries comprising the Asia Pacific. FDI normally favours an increase in the foreign-trade turnover of the receiving country, lead to diversity of production, technical and scientific collaboration forms, and expansion trade in volume. This is to say that the higher levels of FDI in a country, the higher the chances of that country engaging foreign trade. Such multinational companies will be exporting their produce to other global markets. FDI flows that are induced/stimulated by transnational corporations (TNCs) investing in Asia Pacific have had great economic significance in the region. They have brought in technological know-how, attracted capital flows, created global production networks, and introduced advanced managerial,

The Fire in My Fathers Hands Essay Example for Free

The Fire in My Fathers Hands Essay When I was a kid, about 5 to 8 years old, my hands would always get cold whenever the surrounding air is chilly. My dad would always tell me to rub them together, like you would in order to make fire. And so I did it. I rubbed and rubbed and rubbed. My fingers grind against each other from the tips of my little fingers to the base of my palm, but none of this worked. My hands still are cold, stone cold. Then my dad said after watching me rub for a whole 3 minutes: You can stop rubbing your hands when they are warm again, as rubbing would make your skin raw. I replied: But theyre still cold. Then he told me to hold out my hand and he started rubbing warmth into my hands; his strong, rough hands massaging my palms, my fingers, then suddenly my hands are warm again. After a while, I wondered: will my hands ever become tough and strong like my fathers? Practice Till You Get Tired of It My Mom is my role model. I guess this is due to the fact that I used to scarcely see my Dad because he comes home really late; he still does, though not as late, while my Mother took care of me ever since she quit the job as the General Manager when I was in 2nd grade. She is the one who is there for me whenever I have a problem, like a robot on standby, but she is also a harsh whip with her discipline though she never hit me. My most notable memory of my Mom is when I sucked at math in 3rd grade. I dont know how to do a problem so naturally, I asked her. However, after she taught the same problem 4 times, I still didnt get it. I was afraid she would get mad, but she didnt and in the end when I finally got it, I asked her why she is so patient. She simply replied practice makes perfect, an old adage I hear very often to this day. The Playful Shadow Everyone in my family has different hair. My fathers, a hair like a bush or a vigilant meerkat or a comb. A comb with black and white bristles because my father is slowly aging. It stands tall and mighty nevertheless, and doesnt ever change no matter how many times you run your hand through the mass of black and white. Other times my father applies hair gel to his hair, though I dont see a point. After all, crew cuts dont have a lot of potential for shaping. In contrast though, my hair is like a playful shadow, flexible and could be shaped into anything. Its of medium length, though sometimes when I am too lazy or busy I dont pester my mother to take me to the hair salon in a nearby department store. Speaking of her, my mother has the smoothest hair in the family. Its silky and sleek almost all the time, and has a certain shine to it whenever light falls on her hair, like twinkling stars on a silent, dark night. Not The Usual It was around my mid-summer vacation. I went to my grandmothers in Taipei, but I stayed for a long time, about 2 weeks or so. I came back home eventually, but before the moment when I stepped through onto the white marble floor, I never realized the beautiful house that I considered as mundane was indeed quite nice. I immediately noticed the sunlight streaming through the tall windows that cover up a side of the spacious living room, as opposed to my grandmothers artificially lit house and the tiny space one is allowed to move in. You really have to pick your way carefully in order to not trip over something. Although this is mean for me to put it like this, especially since I have been accepting their hospitality for an extended period of time but after this time I learned to appreciate the place I live in. The next day, my mother started her usual sermons, Why dont you start doing your grammar workbook. Then I replied, But mother, its summer. Even if I finish it you wont give me any free time. Fine, you can have free time after you finish 5 pages in the workbook. Yes. I exclaimed. Then I thought to myself. Well, this is rare, mother is giving me free time. Home Ruler In German my name means home ruler. It means king. It is like the wind; strong, yet soothing. An energizing gust that one would welcome on a hot sunny day. It is like the symphonies that Beethoven conducted, vivid, strong symphonies. Henry was my fathers name and now I have it. Before that my fathers name is Eric, then he changed it to Chief during college years. But now he is Henry, and I am Henry Jr. On that lazy afternoon when he told me that he changed his name twice, I asked him why he wanted to be called Henry. He replied Because I like the sound of it. What?! You chose your name and my name only because you like the sound of it? Isnt there some kind of symbolism behind it like Chinese names do? I pressed. But he just simply said Nope. Personally though, I do not dislike my name. Its alright, though it could be confusing when people just say Henry when both Yu and I are present. Thats pretty much it, after all names arent good material for bullying anyways. All Alone On lazy days when Im bored, I daydream a lot. Just staring into space or look at the sky and the clouds or whatever that catches my intrest. I imagine various things, from the future, to the past. Sometimes I think of of the possibility of having a brother or sister since I am the only child in my house. I think of other people and their relationships with their siblings and sometimes I feel forlorn, because I never really had a person I can relate to at home. But other times when I see siblings fight I wonder if I would do the same. Chances are I would fight, be the peacemaker, or just let them go all over me. Perhaps I would try to maintain peace between me and my sibling. I suppose things get lively, crazy, and out of control sometimes when you have a sibling, but the more, the merrier right? Stop Judging! Shun is my old, old classmate, a classmate I had in 4th grade. He was a boy who had eyes that stare daggers and a posture or a physique that suggested he can fight well. I always took care to avoid him, for I am afraid of what he might do, especially since he got in a fight with my best friend, Kevin. The fight exploded suddenly with Kevin beaten down pretty badly. But in a strange twist of fate, I had to take the late bus with him, not to mention the small bus is very, very crowded. Time passed and passed, and eventually I had to go on the bus. It turns out that he isnt much of a bad person. I was apprehensive at first, but after a while I got the courage to ask him a few questions and we started talking. It was then I realized the true meaning of the saying dont judge a book by its cover. Party Pooper Rain, rain, go away. Go away so i can play I hate rainy days. The way it brings cool, humid air, and the way it forces me to stay indoors. The way it makes the skies dark, gloomy, and sometimes filled the air with static. It came when I went to Hualien the first time I went there. There wasnt much to do except to roam the department stores that was packed with refugees of the rain, just like my family and me. The rain prevented us from exploring Hualien Ocean Park, the amusement park I was so excited to go to, but the trip prematurely ended. We did stay in Hualien for an extra day though to compensate for the missing day, but that doesnt cover up the fact that the rain ruined half of my vacation. Just as it ruined the bicycling trip my dad and I planned to go on. And the trip to the Sun-Moon Lake. Oh, how I hate the rain. Different Things, Deep Meanings My mother tells me a lot of things. Family values, information, something about maintaing discipline, and many others. However, I find her small tales most intruguing. She once told me about a story about a kid and his mother. The story begins when the child was hit by his mother because he did something bad. Throughout his life, the child was always hit by his mother when he did something wrong. The strange thing is, the child never cried, not once when he was hit hard. He just held the tears in as the mother began her rentless attack, at least thats what I think she said, after all its been 3, 4 years. Anyway, the story goes on with the child finally reaches manhood, and the mother became an old lady, her hair streaked with dull gray, her hands and face wrinkly and her hands dont stop shaking. Then the child, now a man, did something to upset the mother again and of course the mother reaches to hit him as she did throughout her sons life. But this time when the blow landed, the son finally cried. Why? Because his mothers punch did not hurt, while in the past it hurt really bad. To this day, I still dont get the meaning of this little story. Work, Save, Relax I have a dream. A dream to be able to do anything i want. I feel tired studying for tests and doing homework all day. To go to school, back home like a an endless cycle which will likely change to go to company, return home when I get a job. Someday, Id like to travel to various countries, taste gorment food, and maybe even sip on wine. I want to see new things, experience them, and try them. Someday I will make this happen. When my dream turns to reality, this may be when my hair is all gone, streaked with whitish gray strands, and arms that are weakened by time, but I would be happy, happy that my dream is fulfilled. Being free of the bounds of duty, responsibility, and just be able to do anything I want is my lifetime goal. I have a dream. A dream to be able to do anything I want. I feel tired after studying and doing homework all day, and just doing work all day. Someday, Id like to just relax and enjoy, perhaps when I retire. I would travel to far-off coutries and taste gorment food.

Research and Account Essay Example for Free

Research and Account Essay Report One: Old Deanery care home One staff member has been sacked and seven suspended from one of Englands largest care homes after an undercover probe by BBC Panorama found poor care. The filming at the Old Deanery in Essex showed some residents being taunted, roughly handled and one was slapped. The home said it was shocked and saddened by the allegations. Care minister Norman Lamb described the images as absolutely disgusting and said there could be a role for the use of CCTV in care homes. Care Quality Commission figures seen by the BBC show over a third of homes that received warning notices since 2011 still do not meet basic standards. Allegations of poor care and mistreatment at the 93-bed home in Braintree, where residents pay roughly  £700 per week, were first raised by 11 whistle-blowers in August 2012. see more:identify reports into serious failures Essex County Council put it on special measures for three months until concerns were addressed. But secret filming by Panoramas undercover reporter over 36 shifts found many of the same sorts of issues reported a year earlier, including: a woman slapped by a care worker who had previously been complained about for her poor attitude towards residents the same woman, who has dementia and is partially paralysed after a stroke, was also repeatedly mocked and taunted by other care workers cries for assistance from a resident suffering a terminal illness ignored as she sought help for the toilet, and her call bell for assistance left unplugged on one occasion a resident bed-ridden with a chronic illness left lying in his own excrement after two care workers turned off his call bell without assisting him Report Two: Winterbourne view care home The 11 defendants – nine support workers and two nurses – admitted 38 charges of either neglect or ill-treatment of five people with severe learning difficulties after being secretly recorded by a reporter for the BBCs Panorama programme They were filmed slapping extremely vulnerable residents, soaking them in water, trapping them under chairs, taunting and swearing at them, pulling their hair and poking their eyes. Whistle-blower Terry Bryan,  a former nurse at the home, contacted the BBC after his warnings were ignored by Castlebeck Ltd, which owned the hospital, and care watchdogs. Hours of graphic footage recorded during a five-week, undercover BBC investigation in February and March last year, showed one support worker, Wayne Rogers, telling a resident: Do you want me to get a cheese grater and grate your face off? Do you want me to turn you into a giant pepperoni? Rogers slapped another resident across the cheek, saying: Do you want a scrap? Do you want a fight? Go on and I will bite your bloody face off. His colleague Alison Dove was recorded saying a resident loved pain, then saying to the resident: Simone, come here and Ill punch your face. Dove threatened another resident when she broke a window in the lounge with a chair. She was recorded snarling: Listen, in future Im going to let you sit on the fucking floor, cos you dont deserve a chair. On another occasion, Dove, Graham Doyle and Holly Draper restrained a female resident as a fourth member of staff, Sookalingum Appoo, forced a paracetamol tablet into her mouth. Later, during the same incident, Doyle put on a mock-German accent and, mimicking a Nazi guard, slapped the resident over the head with his gloves shouting: Nein, nein, nein, nein. The Panorama investigation, which was screened in May 2011, led to a serious case review two months later, which criticised Darlington-based Castlebeck Ltd for putting profits before humanity. These reports show that safeguarding of the individuals involved should have been enforced. The failings to do with this incident could have been due to the fact that the care homes were: under staffed over worked language barriers not had up-to-date training trained in dementia a better approach to safeguarding across agencies a better system for flagging concerns and referrals better information sharing A most recent report from CQC on 1st April 2014 shows  that overall, providing care, treatment and support that meets peoples needs and staffing, required improvement. The Old Deanery also had a CQC report from June 2012 which showed staffing problems and when residents pressed their bells in their rooms, they were waiting a long time until they were attended to. This shows that these issues were not addressed. Also the staff employed at The Old Deanery care home ignored or failed to recognise the individuals rights and need for protection. There was poor communication, planning, coordination and thoughtlessness which left each individual in an abusive and dangerous situation. The government review found as well as reports from the police, the CQC and the local NHS drew the following conclusions, to Winterbourne Views case: Patients stayed at winerbourne view for too long and were too far from home- the average length of stay was 19 months. Almost half of patients were more than 40 miles away from, where their family or primary careers lived. There was extremely high rate of physical intervention- well over 500 reported cases of restraint in a fifteen month period. Multiple agencies failed to pick up on key warning signs-nearly 150 separate incidents- including AE visits by patients,police attendance at the hospital, and safeguarding concerns reported to the local council- which could and should have raised the alarm. There was clear management failure at the hospital- with no registered manager in place, substandard recruitment processes and limited staff training. A closed and punitive culture had developed- families and other visitors were not allowed access to the top floor wards and patient bedrooms, offering little chance for outsiders to see daily routines at the hospital.

Business plan about cambata aviation

Business plan about cambata aviation Business Plan Executive Summary: Cambata Aviation Private Limited is a private sector leading ground handling agency in India. Currently CAPL handles more than 30 international passenger airlines, more than 10 cargo airlines and number of non-scheduled airlines operations across India. Company management would like to expand the operations of the company in coming two-three years to become pioneer in the ground handling industry. In order to succeed and become ground handling giant we need to takeover domestic ground handling market which is growing very rapidly and also attract new international, private and non-scheduled airlines towards our company. We also need to acquire new equipments to support our operations and increase productivity. Following plan will give an idea about how company is going to achieve the said objective. Cambata Aviations main strategy is to emphasize the quality of its professional services. Since CAPL is the existing and well known ground handling agency we have a backup of our expert management team that is always looks after the development of the company. Based on the size of our market, our sales projection for the next year will be $4,250,000. In order to acquire new equipments, complete all the legal formalities and for marketing we will need around $3,486,000 at start up. Company chairman invested $600,000 and rest we will borrow from bank as a long term liability. Introduction:- Cambata Aviation Private Limited (CAPL) started offering Ground Handling services in 1967 at Mumbai International airport. British Airways (formerly known as British Overseas Airways Corporation) was the first customer airline company of CAPL. In earlier days Cambata use to provide only ‘Meet and Assist services to certain airlines that includes wheelchair assistance, unaccompanied minors assistance, flight crew clearance, CIP handling. Because certain airlines provide such meet and greet services to their premium customers. Later CAPL started providing other functions like Check in, Baggage Tracer, Cargo acceptance and unitization, Flight Dispatch, Weight Balance, Ramp, Cabin Appearance, and Clearance of Company Stores Mail. Cambata Aviation is the member of the International Air Transport Association Ground Handling Council (IATA-IGHC) and approved ground handling company. At present CAPL is the only independent and private ground handling agency in India with IATA-JAR-OPS Service Level Agreement. Currently Cambata handles more than 30 international airline operations across India. The objective of CAPL is to provide highest standard of services to all the international customer airlines and to attract new airlines towards company. The services provided at CAPL are world class keeping in mind the safety and security in operation is the aim, which is the base of aviation industry. This business plan is about the expansion of the company to start ground handling activities for domestic airlines, private airlines and non-scheduled airlines as well as to provide new and innovative value added services required by the international customer airlines and purchase of new own equipments like Push back tractors, belt loaders, cargo dollies and loaders, Ground Power Units, Passenger stairs, baggage carts, wheelchair lifts and Ambulift etc. to become pioneer in the ground handling services in India. The main purpose behind this expansion is to capture whole domestic market. Since we have certain international airlines that operate twice or thrice a week so we can utilise our workforce for domestic operations as well. Day by day domestic airline market is roaring up, in the year 2006-07 there were 3 new airlines that started their operations. The Market Situation Currently Aviation industry is one of the fastest growing industries in the world, India is no exception. Earlier times at airport, airline companies used to employ their own employees but now most of the airlines ask the ground handling agencies to look after their all flight movements. This is the cost-effective basis for airline companies. Mumbais Chhatrapati Shivaji International Airport (CSIA) is Indias and South Asias largest and most important hub, handling more than 25million passengers and 533,593 tonnes of cargo. Between April 2006 and February 2007, CSIA handled 180,000 landings and take-offs and over 20 million passengers with around 6.73 million international passengers and around 13.65 million domestic passengers. As compared to the year 2005-06 passengers growth rose to 21.28%. From above statistics we can figure out that domestic sector of the Indian aviation is also coming up rapidly. Most famous domestic airlines are Jet Airways, Kingfisher Airlines, Spice Jet, Go A ir and Indigo. In case of domestic airlines there are only two ground handling agencies. At present in Mumbai there are 5 ground handling agencies namely National Aviation Company of India Limited (NACIL), Cambata Aviation, Air works India, National Aviation Services (NAS) and Globe Ground India. Among all Cambatas services is one of the best. This can be proved by the number of international airlines customers Cambata has. At Mumbai Airport Cambata handles more than 15 international passenger airlines, more than 6 cargo airlines and quite a few non-scheduled airline movements as well. Now Cambata will eye on the new entrants at Mumbai airport by introducing some new services along with ground handling. We can say that, at the time Cambata has a very good position in the ground handling market in India. It can be seen by following figures: Mission And Objectives: Every company has a vision and mission, basically mission means an exercise where all the employees of the company follows an organisational culture to work together to work towards the desired results. But I think vision is more important because it helps the company to determine the future. It serves as concrete foundation to the company. Cambata Aviation will be the most preferred Ground Handling agency in India. It will be the first choice handling agency for the international and domestic carriers, which other ground handling agencies will seek to match. Cambata Aviation will achieve this pre-eminent position by offering a high quality of service and safe, reliable and efficient operations on behalf of the airline company. Cambata will achieve these objectives at the same time ensuring consistent profitability, creating goodwill, satisfy employees and important of all satisfying customer airlines. Objectives: 1) To introduce ground handling for domestic, private, cargo and non-scheduled airlines in coming two years. 2) Acquire new equipments to provide 100% own ground handling support at the airport. 3) Provide better and innovative services to our international customer airlines. Keys To Success: 1) Thorough and stringent induction training for the employees to help them understand the responsibilities towards daily activities keeping safety and security as the motto. 2) Improving established practises of the company. 3) Maintain good relations with the customer airlines by providing best services all the time. Company Summary: As mentioned above Cambata Aviation is one of the oldest ground handling agency in India. It started in 1967 at Mumbai. Later operations of the company spreads across India, in 1972 we started our operations in Delhi and then Chennai, Ahmadabad, and Pune. CAPL looks after different operations such as passenger handling services like check-in, baggage handling, aircraft cleaning, security, ramp handling, flight despatch operations, weight and balance etc. Further company is divided into five departments namely accounts and marketing, Personnel, Passenger handling services and Human resources, cargo and ramp operations department. Accounts and marketing department looks after companys income and expenditure, bills receivables, bills payables, salaries of staff etc. and marketing of our services among new entrants. This department plays an important role in growth of company by controlling costs and increasing revenues. Start Up Expenses: Since our company is well established company we dont require raising money to cover certain expenses but as we have to complete certain formalities we need some capital. Following chart will give the description of Start up Expenses. Marketing Plan: Cambata Aviation is well established company but now we have to expand our business to provide ground handling facilities to domestic sector airlines, private airlines in coming two-three years. Also to expand the current functions we have to acquire new equipments. We need to use different strategies to expand our business to operate on domestic sector. Important thing is we have to obtain permission from Airports Authority of India and Bureau of Civil Aviation Security (BCAS) to act as an authorized ground handling agent. Currently there are only two ground handling agencies operating at domestic terminal. Our agency is the oldest one so introducing ground services at domestic terminal would be easy. As like international operations we can provide service to domestic giants. Our target customers would be emerging airlines, existing small airlines that lacks in professional skilled workforce, and new entrants in the international and domestic markets. Basically new airlines lack in skilled workforce, equipments and they have to invest lot of money in training of employees and acquiring new equipments. Here we can use our goodwill and offer ground handling services to them. We have trained workforce with proper experience and knowledge in this sector. We feel that our well trained employees will generate more goodwill by providing world class services with well maintained equipments. Market Segmentation: 1) Unsatisfied Airlines: We hope to obtain positive response from the airlines like commercial, cargo airlines that are dissatisfied with their current ground handling agency. 2) New Entrants: We can target new airlines that just started their operations. 3) Non-scheduled , Private Airlines: We can target non-scheduled aircrafts and most importantly private airlines. It will be very easy for them to hire the services for particular time and number of private airlines is on rise which can provide us a good advantage. Market Segmentation Market Needs: Due to intense competition many airlines started reducing the fare prices and cutting off other expenses. By handing over the airline operations to ground handling agencies they can cut off some of their expenses on employees. There are several airlines flying to Mumbai that are not satisfied with either the quality of the service or the poorly maintained equipments provided by their ground handling agency. Flights which we handle with our well trained workforce at all levels and well maintained equipments will confirm their dissatisfaction with our competition and generate new business for us. Almost all the airlines whether international or national require high quality of professional services with well maintained equipments. Because most of the airlines are of turnaround type they depart back within 2-3 hours after the arrival, in that short time ground staff has to work very hard because lots of activities needs to be carried out right from aircraft cleaning, catering, refuelling, baggage loading and unloading etc. Only efficient workers can do these activities fast. Cambata Aviation is well known for its efficient and world class services and because of that it handles more than 15 international airlines operations at Mumbai. We hope this awareness will generate goodwill for us and generate better opportunities as well. In short, demand for ground handling services agencies is increasing. So we should concentrate on our marketing activities, professional services and try to grab the new contracts. Market Trends And Market Growth: The cut throat competition among all the airlines resulted in the global fare cuts. Fare cuts are affecting airline companys revenues. It can be noticed that other expenses related to food and in flight service are decreased but ground handling expenses are steady. In order to cut off cost and raise revenue most of the airlines started outsourcing the major operations to the ground handling agencies. In short to cut off expenses such as training, acquisition of equipments, salaries of the staff at airport; airline companies outsource the operations of airline to ground handling agency which helps to create immense demand for the ground handling agencies. Also most of the airlines know that efficient ground handling helps to improve aircrafts productivity and generate more revenues. Due to such cost cutting measures adopted by most of the airlines, ground handling providers market is growing day by day. New global ground handling agencies are trying to start their business in India. In earlier days there were only 3-4 ground handling agencies, and now number increased to around 10. Major Competitors: 1) National Aviation Company of India Limited (NACIL): We can consider NACIL as our main competitor, being a government owned company it gets lot of benefits. Although their quality of service is not good enough still they handle around 10 international airlines and 2 domestic airlines. This is mainly because its a government owned company. NACIL has all owned equipments so they gain an upper hand as compared to other agencies in the market segment. 2) National Aviation Services (NAS): NAS has recently started their operations at Mumbai Airport. NAS has its base in Kuwait. Currently they are handling 3 international airlines and looking forward to start ground handling at domestic airport too. 3) Air Works India Limited: Air Works India is also an old ground handling agency. They mostly look after operations of Private Charter flights, they are specialised in providing services to private aircrafts. They also have their own helicopter services. Strategy And Implementation Summary: In order to gain good position in the aviation industry CAPL always try and use new strategies. CAPL always keep their staff updated with the latest technology and equipment knowledge. Cambata is well known ground handling agency in India, because of its professional and timely services. Competitive Advantages: 1) Professional Workforce: We always kept our standards at high level; our staffs undergo rigorous training after every 8 months. CAPL training modules aimed to ensure world class services and achieve the set safety and security standards in all our operations such as Passenger services, ramp handling, load control, flight operations, mishandled baggage, aircraft cabin cleaning, cargo documentation. This helps our company to grow and reach soaring heights. 2) Overall Handling Of An Aircraft Movements: Though we dont have all owned equipments we provide all the services to an aircraft from the moment aircraft touches down till airborne. Currently we have four push-back tractors, four ground power units, and important of all we have our own hanger which we can rent out in case if any aircraft needs to carry out maintenance activity. 3) Flight Report Control System (FRCS): Ours is the only ground handling agency that developed FRCS. It was developed with an aim to keep high level of productivity, vigilance and service standards. FRCS helps both the airline company and our management to keep an eye on the level of service. FRCS has to be filled up and acknowledged by customer airline duty manager. Management can use these flight reports in order to raise the standards of the company. 4) Safety And Security Manuals: Cambata has developed its own security manuals which we use for our security training sessions. Our security manual has been approved by Bureau of Civil Aviation Security (BCAS), India. This enables to reduce the frequency and severity of accidents causing personal injuries and aircraft ground damage. SWOT Analysis: SWOT analysis means analysis of our companys Strengths, Weaknesses, Opportunities and Threats. SWOT analysis helps to uncover the opportunities which we are looking for. And helps us to understand the weaknesses by which we can eliminate threats. Strengths and Weaknesses are the internal factors and opportunities and threats can be considered as external factors. It is a useful tool which can be use to analyse the position of the company in the market. In case of our company, following is the SWOT analysis of Cambata Aviation. Strengths: 1) Strong Brand and Reputation: Cambata Aviation was established in 1967 in Mumbai. It is well known ground handling agency in India with more than 30 customer airlines across India. 2) Certification: Cambata Aviation is the only independent and private ground handling agency in India with IATA-JAR-OPS Service Level Agreement. It is a member of IATA Ground Handling Council (IATA-IGHC) and also an approved ground handling agency. 3) Good Relations: After serving the international giants like British Airways, Qantas, Cathay Pacific, Alitalia, Air France etc we have very good relations with international airlines and domestic operators as well like Jet Airways for whom we look after ramp activities. 4) Professional Management And Employees: We have a team of professional experts in the aviation industry. Also we provide overall training to our employees in order to keep them updated with latest technological knowledge. 5)Location: We enjoy the benefit of our location as we have our base in Mumbai the economic capital of India. Being an economic capital people from different parts of the world visit Mumbai resulting in more international flight movements in Mumbai and we can use our professional expertise to get the contract for ground handling of most of the airlines. Weaknesses: 1) Absence Of International Branch: We are pioneer in the ground handling services in India. But we are missing the opportunities which are generating at the ‘hubs across the world. 2) Government Restrictions: Being a private company we dont have freedom in certain areas. We have to obtain proper permission from government authorities in order to start the new activities at different airports. 3) Insufficient Equipments: We lack in ownership of some equipments, which we need to hire from other ground handlers. Opportunities: 1) Developing Market: Aviation industry is growing at very fast pace. Lots of new airlines are coming into the market. We can grab the opportunities by approaching new entrants in the Indian skies. 2) New Market Segment: In India domestic aviation and private airlines activities are on rise. Domestic market is also growing very fast; new airlines are setting up their operations. We can expand our operations or services to become a giant in ground handling in both international and domestic airlines market. Airlines like Jet Airways and Kingfisher also looking forward to start international services if we provide ground handling at domestic level then obviously we can operate as their ground handling agent for international operations. 3) Ineffective Competitor: We can attract other airlines that are not happy with their ground handling agent, because of poor services. Threats: 1) New Competitor: National Aviation Services (NAS) Kuwait based ground handling giant has entered in the Indian market. Because of its global presence airlines may attract towards NAS. NAS operates as a ground handling agent for some of the airlines in Kuwait. 2) Price Wars: After the economic downturn many airlines are discontinuing their services to cut the costs. Some of the competitors like National Aviation Company of India Limited (NACIL) a government owned agency have cut the cost to attract other airlines. This could be a possible threat. 3) New Government Policy: As per new government policy only three ground handling agencies can operate at Mumbai airport. Out of that one is government owned NACIL and other two are undecided. In such circumstances we can lose our separate entity and forced to merge with other agency. Project Plan: We will need period of two years to expand the operations. Also we are planning to purchase new equipments. We can assume that after two years we can increase our profits by providing ground handling services to most of the airlines. As our main objective is to capture domestic airlines ground handling market and increase our market share in international airline ground handling market we will work hard in coming two years and grab the market share. We are expecting to achieve the said mission by proper vision in next two years. We have to invest more in our marketing and human resources for better and fast results. (Figure showing various activities carried out by Ground Handling Agency) Sales Forecast: Sales forecast shows our estimated ground and ramp handling, equipments usage, hangar usage revenue. We have a very good relationship with airline companies and many of them have expressed their interest in hiring our services. Management Summary: A strong management team is the heart of any business. Cambata is no exception; we have a very strong management team with wide experience in aviation industry, working to raise the standards of our company. Our management policy is to provide better environment to our staff wherein they can be challenged and stimulated to provide effective and better solutions that meet our customer airlines needs. Promoters And Directors: Late Mr. Kershi S. Cambata was the founder of Cambata Aviation. He was holding a Private pilot license and was ex-Royal Force personnel. He was also a pioneer in Aerial crop spraying business in India. Mr. Nelson K. Cambata- He is a trained pilot holding private pilots license. He acts as a Chairman and Managing Director of the company. He has specialised experience relating to all aspects of ground handling and management. Mr. Sarosh J. Contractor- Mr. Contractor is an Executive Director for Operations. He is a finance graduate holding 36 years of experience in Banking, Airline and ground handling industry. He is responsible for the day to day affairs of India operations. Mr. Burjor N. Nicholson- Mr. Nicholson is also an Executive Director for Finance. He has completed graduation in accounts and finance field and holds 38 years of experience in aviation industry. Above mentioned management team is at highest tier. Further tier consists of Airport Manager, Personnel Manager, and Departmental Managers or head that controls day to day operations at airport. This entire team is highly experienced and qualified in the aviation industry. Management Hierarchy: Personnel Plan: As Cambata is established company currently we have 3 personnels at Directors level. Under them we have 5 Airports manager. But in future we have to increase the number in order to divide the work properly. Our projected Personnel Plan is as follows: Companys success depends upon its employees. Now we want to expand our company so we will need more employees. Having professionals at particular place will help the company to form a solid foundation. Following data summarizes increase in our human resources. Year wise increase in Human Resources (Projected) Financial Analysis: Finance department of the company acts as a watchdog over company expenditure. It makes sure that all our operational activities are funded. It may be possible for a company to fund all the activities from operations, but certain times company may need to turn to the capital market for finance. Company has certain outside sources of money like current debt, bonds, loans etc. For all these activities we need to raise around $5 million in loans. As mentioned above we have to expand our services and also to acquire new equipments which will require huge sums of money. To begin with we have to raise money through loans and some long term investments. There are certain assumptions on which we have to rely on. General Assumption: Break Even Analysis And Costs: Break Even Analysis is calculated where total revenue received by a company is equals with the total cost associated with sales. Our fixed cost consists of rental for our hangar to Airports Authority of India, equipments routine inspection and maintenance cost, monthly fuel cost. In order to provide better service we should have our owned equipments. There are number of equipments available in the market and behind one movement of an aircraft we require almost all equipments such as tow-bars, push-back tractors, unit load device, ground power unit, baggage loader, cargo dollies, forklifts etc. These equipments are very diverse in varieties and expensive. Cambata handles more than 5 airlines at peak time so we require more equipment. It can be seen that we have to invest huge amount of money in equipments. Other costs include training activities conducted by our company. We provide training to our employees after every 8 months with updated topics. In order to get better productivity we have to invest some amount in training and development of employees. Revenue: Following table gives an idea about Revenue generated from Ground handling of single aircraft, equipments rental and hangar rental: As mentioned in the above chart, we provide ground handling services to more than 18 airlines; out of those some airlines operate twice a day daily, some operates just thrice a week. Cambata operates around 1200 arrivals and departures a year with the help of these equipments generating millions of revenue. There are some other revenue sources such as equipment rent and hangar rent. Many a times other ground handling agencies require some of the equipments so they can hire it from us at above mentioned price same in the case of our hangar.

Biblical Allusions in Lord of the Flies Essay example -- Lord of the F

Biblical Allusions in Lord of the Flies In the story, Lord of the Flies, there are many biblical allusions; Simon represents Jesus, the pig’s head represents Satan or rather their satanic sides, Jack represents Judas, and the island represents the Garden of Eden. Through out this novel these allusions play large parts in the story and ideals place in the story. Simon, one of the major characters in the story, is set as the allusion of Jesus. Christ always had an affinity with children; in Ch. 4, he shows his way with the ‘littluns’ by picking fruit for them. This shows his goodness by nature. Also, like Christ, he saw the atavistic problem of the hunters and tried to bring them back to good. As in the bible, Simon, like Christ, dies as a martyr for his cause; coming back with the news that the beast is a corpse, he is slain by the savage hunters. â€Å"Simon, sitting between the twins and Piggy, wiped his mouth and shoved his piece of meat over the rocks to Piggy, who grabbed it. The twins giggled and Simon lowered his face in shame.† This quote shows that Simon is kind and sincere as is Christ through out his lifetimes. Simon goes often to the forest to meditate, just as Christ went for 40 days and nights to meditate in the desert. At the end of his meditation, Christ meets up with Satan, just as the boar skull is plant ed in Simon's sacred area. Finally, if you observe Simon's death, you see that as he drifts off to see glowing unicellular organisms engulf his body and cre...

Judgment in Anna Karenina Essay -- Tolstoy Anna Karenina Essays

The question of judgment and sympathies in Anna Karenina is one that seems to become more complicated each time I read the novel. The basic problem with locating the voice of judgment is that throughout the novel, there are places where we feel less than comfortable with the seemingly straightforward, at times even didactic presentation of Anna and Vronsky's fall into sin alongside Levin's constant moral struggle. As Anna's story unfolds in its episodic manner within the context of the rest of the novel, Tolstoy seems to be trying to make the fact of her guilt more and more clear to us; at the same time though, we have more and more difficulty in tracing out the specific locus of that guilt. In a novel as consummately constructed as this one is, we are tempted to look for places where the undercurrents of the text, the places where the text takes on its own life and force, run against, or at least complicate, the discernment of authorial judgment. By closely examining To lstoy's treatment of Anna's moral crisis as compared with his handling of Levin, we might attempt to unravel the book's rather layered and complex system of condemnation. The novel's epigraph sets a certain tone for us before we even begin reading; the biblically inflected "Vengeance is mine; I will repay," plants in our heads the idea that wrong will be done and punishment exacted. Indeed, we come across a wrong in the very first lines of the opening chapter, in Stepan Arkadyich's dalliance with the French governess, which has thrown the Oblonsky house into "confusion."(1) Tolstoy's descriptions of Stepan Arkadyich as a pleasant, honest, well-liked bon vivant seem at times to drip with contempt. He is "lazy and mischievous"(14), his life... ...he end, perhaps because Tolstoy was a better writer than he was true moralist, I'm not sure that Tolstoy ever reconciled the novel's judgment of Anna with his own sympathy and love for her. The result is a novel divided, uneasy with the Å’vengefulness' of its own condemnation, perhaps proud of its over-riding message of living for truth and "the good"(817) in life, but ultimately unable to fully convince us that it gravitates toward its own confused and forced moral center. Works Cited and Consulted Cherneshevsky, Nikolai. "The Anthropological Principle in Philosophy" in Edie, Scanlan and Zeldin, eds., Russian Philosophy Chicago: Quadrangle Books, 1965. Tolstoy, Leo. Anna Karenina, trans. Constance Garnett New York: The Modern Library, 1993. Turgenev, Ivan. Sketches From a Hunter's Album, trans. Richard Freeborn London: Penguin Books, 1990.

Juicy Fruit Investigation :: Papers

Juicy Fruit Investigation Aim: To find out if temperature affects the amount of juice the enzyme pectinase releases from an apple. Prediction ========== I predict that the temperature the pectinase will work best in is 30Â ° - 40Â °, I think this will be the temperature the pectinase will be able to break down the most fruit into fruit juice. I do not believe the enzyme will work above 45Â ° as it would become denatured. This is because I know most enzymes (similar to proteins) stop working/get destroyed above this temperature, as they are made up of protein. I also know that the temperature enzymes work best in the body at body temperature; 37Â ° therefore I believe the higher the temperature is without going over 45Â ° the faster the molecules will move and hit the enzyme molecules. An enzyme works when a substrate molecule bumps into a molecule of the correct enzyme, they fit together into a depression on the surface of the enzyme molecule. When this movement takes place the depression is called an 'active site'. A reaction takes place and the substrate products are released separately. Because the substrate molecules are different shapes they will only fit into certain enzymes. When the enzyme reaches a temperature too high it will change shape, therefore the substrate molecule would not fit. When the enzyme reaches a temperature that is low (or lower than 37Â º) the molecules will not move as fast as they will have less energy. This therefore means the enzyme molecules will not hit the substrate molecules as often as they would in a higher temperature meaning less juice will be released. [IMAGE] [IMAGE] [IMAGE] Enzyme molecule [IMAGE] [IMAGE] [IMAGE] Active site [IMAGE] Substrate fits into active site Active site [IMAGE] [IMAGE] A reaction takes place [IMAGE] [IMAGE] [IMAGE] [IMAGE] Products leave the active site separately Preliminary test:

Marketing plan description

What major demographic developments and trends pose opportunities or threats to firms doing business in this product category? Cutter Automotive can expect the following demographic changes to affect them (Ferron J) Reduction in number of customers who buy on impulse The customer base is decreasingly responsive to novelty , change and variety The customer of the present generation is looking for quality , durability and appropriateness There is an increased trade off between time and convenience to get a good buy. The customer base is looking for the best bargain and is not loyal like the earlier generations There is noticed increased loyalty to brands but not over all the products of that brand. The generation of today is spending more time and money at home There is noticed an increased focus on purchases with the future in mind. The customer is also information savvy and can be expected to know the in and out of the products and offers. The above list of changes can be an opportunity or a threat to the firm depending on the decisions that it implements. The firm can tailor its future business plan to take into account the changing mindset of the customer and make the shift in demographics an opportunity not a threat. The customer of the future is looking for the best bargain and is working more often than not on a budget.    The families of tomorrow are also 2 or more car families and if the dealership can convert sale into loyalty, the benefits could accrue in the form of future business. Due to the advent of the information age, the dealer can no longer rely on smooth talking sales personnel but on delivery of facts and offers. The dealership also needs to keep in mind the increase in online booking especially since the cars are mass made. What broad cultural or sub cultural patterns affect the public’s attitude towards the firms and/or products of the firms doing business in this product category? There exists a general perception amongst the public that car dealerships can be equated to words like â€Å"fleecing†. There also exists a perception like the dealership sells old cars made to look like new, over charges for accessories, the discounts advertised are not really discounts; customer is leeched if not careful. In a study conducted by HarrisInteractive for a project entitled Automotive Retailing today in 2004 , it was found that negative perceptions about what it is like to buy a car from a dealership is very different from actual experiences . These are sentiments handed down from generation to generation or person to person. A sample few may have had a bad experience or the dealership attitude may have been in the projected negative mould, and this has established itself as the image associated with a car dealership. This perhaps stems from the time when manufacturers were few , the car dealer was the all knowing and important person in control of sales , there was a monopoly of sorts and the product was an expensive investment. This situation may have given rise to the advice â€Å" Be careful while buying a car from the dealership , they will try to fleece you†. The study also found that people did not trust car dealerships in general but trusted â€Å"their† dealership, people held the perception that buying a car from the dealer is always a bad experience but personally never had one , women are not treated as well as men in an auto dealership. Cited Ferron ,   J., an

The Yellow Wallpaper Analysis Paper

Individuality and the vastness of upholding womens rights, such as regard a cleaning lady as a respectable, free-willed human being, are the essential truths established in Charlotte Perkin Gilmans The yellow wallpaper. with the development of the bank clerk Gilman uses symbolisation and imagination to awaken the ref to the reality of what a fair sexs life was comparable in the 1800s. Analysis of the symbolism end-to-end the paper reveals that the condition was not notwithstanding testifying to the social status of the women in alliance yet specifically giving acuteness into her personalised life, and what she was subjected to.What appeared to be a mere, ruthful fiction to m any(prenominal) readers, was actually a successful strike at the equipment casualty mindset that society possessed at that judgment of conviction. The storyteller was a char who experient these difficulties. Living in a dramatic art with her husband, lavatory, she was limit to a spacio us, sunlit path that contained hideous yellow wallpaper that she despised. Against her fracture judgment she was not permitted to write, draw, or fiddle, however simply rest. Soon the wallpaper she hated became her simply stimulus. She examined it by day and night, and began to take to patterns develop and figures form.The vague figures took the shape of a woman detain cornerst single bars, constantly searching for a counseling out. The narrator sympathized with the enslaved woman, and began to contemplate ways to save her. The narrator becomes paranoid around her husband and the baby-sitter who she bets are likewise stressful to expose the wallpapers true meaning. Finally the narrator becomes mad and is reduced to a state of disillusion. The author draws the story to an end, with the narrator tearing level the wallpaper and exclaiming that she finally released the woman skunk it.The wallpaper itself was not the source of the narrators madness. Her husband sen cond emnationnt that she was suffering from a nervous printing and concluded that it was in her best(p) wager to be prescribed the rest restore, confined to a board and isolated from her convening activities. This confinement and insufficiency of freedom to exsert a normal life drove the narrator to examine the wallpaper, which was her plainly separate freedom left. Because of the narrators madness, she was uneffective to make the connection between the woman behind the wallpaper and herself.The narrator tangle trapped, like the woman in the wallpaper, out-of-pocket to her domineering husband, her lack of identity and personal freedom of choice, as well as the prejudices suppressing her from society at large. The narrators life was parallel to the authors life. Gilman, like the narrator was subject to a confinement, cut off from society. She found soulity and freedom through her writing merely it was abruptly ended by a doctors diagnosis stating that these activities were not healthy.The doctor prescribed the rest cure for Gilman she was to live as domestic a life as far as possible, to have exclusively two hours understanding life a day, and to never post a pencil, brush or pencil again. She went home and followed the doctors orders for 3 months, and became even more mentally explosive than before. Soon she decided to break the doctors orders, and began to work again, and to continue her previous routine of terrene life. Gilmans decision to exert her God- given up ability to choose what she thought best resulted in her becoming a unf deviateing individual.She wrote the Yellow Wallpaper as an flack to change the way women were viewed and to express the grandeur of individuality. Her purpose was not intended to rebuff commonwealth crazy, but to save people from being driven crazy. The author succeeded in her move to convey the need for individuality. several(prenominal) time throughout the story, the narrator express her want to writ e, work, spend leisure times outdoors, and to leave the populate. Her failure to carryout her relys resulted in insanity. not only did she have her husband working against her, but she also had societys opinion at large to her disadvantage.During the 1800s, the only right workplace for women was at home. Women were viewed as incompetent, and as beings that were not able to study for themselves. The narrator in the Yellow Wallpaper knew nothing in her husbands eyes. Her feelings were not relevant, but were instead pushed away and counted worthless. Although the narrator never came to grips with the need for individuality, the reader can imagine how different the circle may have been if she had exercised her right to designate of and act freely.Thinking and acting freely was a rare occurrence in the women at large in the 1800s. In the first part of the condensed story on varlet 437, the narrator states in person I disagree with their ideas. Personally I believe that congenial work, with excitement, and change, would do me good. scarcely what is genius to do? The narrator reveals her lack of confidence and of individuality when she remarks But what is one to do? She constantly discounts her feelings and continually discredits herself of any self- confidence she has left within her. throw out down the page she articulates her hatred for the room and expresses her desire to move to another room downstairs, but once again places her feelings diversion by saying But John would not hear of it. The author also succeeded tremendously with the symbolism of the woman trapped behind the wallpaper. The woman trapped behind the yellow wallpaper symbolizes the narrators fear of confronting her husband with her opinions and feelings, and also the desire to die hard the room she finds herself in.Many women during this time had similar feelings to that of the narrator in the Yellow Wallpaper. The author set out to alter the mindset in women during her time. In this short story the woman trapped behind the wallpaper not only re bring outs the narrator, but the majority of women in that time. On page 444, the author writes Sometimes I envisage there are a long many women behind the wallpaper, and sometimes only one And she is all the time trying to originate through. But nobody could climb through that pattern- it strangles so.I think that is why it has so many heads. This take out symbolizes the way women felt in her time. The way of thinking near women in that time was so strong, that not one woman thought they could escape the false boss that they had adopted unwillingly. In the authors opinion, many women felt trapped and depressed, but felt that they could do nothing about it. It is evident that the author urged all of her women readers to escape the spirit of the opinions and notions of her time period, and to be an individual who expressed their feelings freely.Charlotte Perkins Gilman sought to communicate that women should b e respected on the same level as men, and that women also had the ability to think rationally and independently. Thorough examination of the symbolism found in this short story finds that individuality is of utter necessity in overcoming difficult obstacles. The authors attempt to teach women this principle succeeded in one of the greatest ways possible. Women of the past and present have escaped the stereotype of a typical 1800s woman and have created for themselves a workplace outside the home.

Tanah Lot in Report Text

Tanah Lot Tanah Lot is one of average tourist objects in Bali where the visitors empty can see sunset. Tanah Lot located in Beraban, Tabanan Regency. Tanah Lot as famous as Bedugul. how There are two shrines above a big stone.Text is a thing.This mountain right side is correlating the shrine and land. The form of this highest mountain side is curve as a bridge. Tanah awful Lot is famous with its beautiful sunset. Usually, people can vacant see a sunset at 05.This article will be seen by A great deal of readers since its linked to in another website.

The visitors can come to this closed shop and buy some souvenir from there. The exact location of Tanah Lot is not far from Kuta.It premier jus needs about 30 up to 40 several minutes by using a car. Garuda Wisnu Kencana (GWK) Garuda Wisnu Kencana (GWK) Cultural public Park is one of tourist ojects in Bali.Typically, people best can observe a sunset in 05.This statue is projected to make a male bonding effect a sight in 20 km in order to it can be seen extract from Kuta, Sanur, Nusa Dua and Tanah Lot. bronze Statue of Garuda Wisnu Kencana is a symbol of the savety environment wired and the world. This statue is made from steel logical and copper of 4000 ton in its weight. It has 75 metres in its altitude logical and 60 metres in its width.Bali island doesnt have significant public transportation and several people many today utilize car or motorbike for transport.

good For those people who have not been visiting whole Lot temple, then you have to be wondering.Moreover, theres a Hindu temple in the center of woods.Its among those important true vertical temples in Bali.The software is free for chorus both private and industrial usage.

The service provides an easy-to-understand layout.Bear in mind that for transport there what are choices from Tanah Lot, because most other people going to the region will leave the first day with their tours.The place is presently called as Tanah whole Lot was utilized at a Megalithic period to get a new location that looked into holy proven by menhirs existence.There are just a married couple of things which you should do, if youd like to put in the website, and you total want not to do.

A trip to tuan Tanah Lot for sunset is among the most frequent tours.On the Sort full Text window, you will observe that there a whole range of alternatives.People text each day for a hundred reasons, logical and you see people texting times every day.Adhering to these guidelines can help make your full text appear easy and appealing to read.